{"product_id":"kleppners-advertising-procedure-condition-new","title":"Kleppner's Advertising Procedure Condition-New","description":"\u003cp\u003eAn all-inclusive introduction to the exciting and dynamic world of advertising.\u003c\/p\u003e\n\n\u003cp\u003eKleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing\/advertising department, an ad agency professional, and media executives.\u003c\/p\u003e\n\n\u003cp\u003eThe eighteenth edition reflects how new media has changed advertising.\u003c\/p\u003e","brand":"Pearson","offers":[{"title":"Default Title","offer_id":47799836475645,"sku":"BRWH-0136110827","price":118.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/7777\/3309\/files\/91ItT8nB-YL_41fe8e85-1587-4424-a9cb-c6593d94e9db.jpg?v=1783333645","url":"https:\/\/upmyluck.com\/products\/kleppners-advertising-procedure-condition-new","provider":"Upmyluck","version":"1.0","type":"link"}