Description
Authentic is a candid and compelling memoir by Paul Van Doren, the founder of Vans. This book chronicles his journey from a high school dropout to a sneaker industry legend, detailing the rise of the iconic Vans brand. Discover the innovation, challenges, and business lessons learned over six decades in the shoe trade. Van Doren shares insights on entrepreneurship, product design, distribution, and marketing, making this a celebration of an American original and a legacy for future innovators. Features include: - Memoir of Paul Van Doren, founder of Vans - Story of building an iconic global brand - Business lessons on innovation, values, and people - Insights into the shoe industry and American dream - Engaging and forthright narrative