Description
This textbook is written exclusively for MBA students, focusing on intuitive economic thinking with minimal attention to mathematics. It is structured clearly with basic theory outlined in Part I and management applications in Part II of each chapter. Perspective sections offer new arguments or different takes on business and policy issues. Review questions are designed to spark debate. The accompanying DVD includes modules with Professor McKenzie discussing complex arguments and acting as a revision aid. The book aims to equip students with the economic way of thinking relevant to their career goals as future managers.
Features:
- Focus on intuitive economic thinking
- Accessible structure with theory and application sections
- Perspective sections for diverse viewpoints
- Discussion-provoking review questions
- Accompanying DVD with supplementary modules
- Relevant to future managers