Description
This insightful guide by Meyer and Crane establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods for gaining industry and customer insight and translating this insight into innovative product and service solutions, Meyer and Crane help students design robust business models, financial projections, business plans, and investor presentations.
Key Features:
* Focuses on innovation as the core of successful entrepreneurship.
* Provides pragmatic methods for gaining industry and customer insight.
* Guides students through defining target industry, customers, needs, solutions, business models, and competitive positioning.
* Emphasizes thinking, designing, testing, and learning.
* Covers raising capital, financial projections, business plans, venture teams, and investor pitches.
* Includes case studies of recent ventures.
* Used Book in Good Condition.