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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth-

$29.95 $32.95
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
  • Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth-
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth-

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$32.95
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SKU: BRWH-0787962554
UPC: 9780787962555
Brand: Jossey-Bass
Availability: Out of Stock
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Description

In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nations foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyones job.

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