Description
Designing and Executing Strategy in Aviation Management provides a practical guide to crafting and executing business strategies within the aviation industry. This comprehensive and easy-to-read book is suitable for both professionals and students.
Key topics covered:
- Corporate strategy
- Generic strategy
- Competitive strategy
- Internal and external environment assessment
- Mergers and alliances
- Safety and security
The book includes applied case studies on various airlines and aviation businesses, illustrating strategy formulation and implementation. It is ideal for aviation professionals, students of aviation strategy, management, and operations, as well as academics in related fields.