Description
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence.
This innovative reference source provides the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media.
Key topics include:
- Mobile commerce
- Brand communication
- Social media
This multivolume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.