Description
Sports Economics textbook by Roger D. Blair.
This comprehensive textbook focuses on the business and economics aspects of major professional sports and the NCAA. It employs basic economic principles to address issues such as league organization, pricing, advertising, broadcasting, and the sports labor market.
Key Features:
* Candid coverage of player, team, manager, and league image and integrity, including cases of gambling, cheating, misconduct, and steroids.
* Discussion of controversial subjects like participant discipline, discrimination, facility financing, and salary determination.
* Explanation of economic decision-making under uncertainty using the expected utility model.
* Extensive use of present value concepts to analyze investment decisions.
* Numerous examples drawn from the daily press.
* Ample boxes to illustrate sports themes.
* Extensive use of diagrams, tables, problem sets, and research questions.
This is a used book in good condition.